PHYGITAL

Y4 S8 '20

exploring our physical-digital relationship in these turbulent COVID times, through a fully digital FASHION collection focused on digital responsibility.

ENJOY THE DIGITAL SHOWROOM AND EXHIBITION!

phy_gital highlights our constant moving from our physical, phygital and digITal being, more so now with digital communication rising dramatically during covid. I created 5 mini-collections focused on a phygital relationship:

 

1. clinical comfort vs text-tured extraordinaire

2. PANDEMIC OVERLOAD vs DIGITAL OVERLOAD

3. PROTECT vs PRO-TECH

4. BACK TO BASICS vs HYPER STYLED

5. SOCIAL DISTANTING vs DIGITAL UNITING

As an identical twin myself, I am more normalised to the idea of a multiplicity of self, and therefore welCome our digital evolutions!

 

 This DIGITAL CREATIVE EXPLORATION THAT HAS BEEN PRODUCED WITH RESPONSIBILITY IN MIND. eXPLORING THE PRESENT AND FUTURE OF DIGITAL RESPONSIBILITY. usING THE LOWEST SCORING RENDER TIMES AND FILE SIZE FABRICS IN CLO3D, AIMING TO FIGURE OUT THE new DIGITAL FASHION CARE LABEL. read more in the research paper below.

PHYSICAL SHOWROOM:

COLLECTION VIDEO:

PHY_GITAL PROCESS EXHIBITION:

THE NEW DIGITAL CARE LABEL:

IN SEARCH OF DIGITAL Responsibility.

This is the outcome of numerous clo3d fabric experiments to find which is the most 'sustainable' 3D fabric to use. HIghlighting render times and file sizes as the new levels of fashion sustainability.

EXHIBITION: PHY_GITAL PROCESS

alisonmurray09@gmail.com    |  Alison.Murray@hva.nl  |     Amsterdam, Netherlands // EDINBURGH, UK

© 2020 by Alison Murray