Helsinki Fashion Week '20

The collaboration between  "traditional" and "3D" designer was a key component of this fashion week. In order to grow with one another.

I collaborated with the talented mArisa from maqu. The berlin-Peru based sustainable designer, to digitize and innovate here 2020 live lines collection.

sampling and final products = all digital


Co-created look

Co-created look process

DIGITal accessories: Araña y colibri

collaboration process: to understand the brand better, I digitized some earlier work of maqu. to get a feel and feedback on my role in the collaboration.

Alison X maqu HFW'20 Livestream on twitch: designer in residency programme    |  |     Amsterdam, Netherlands // EDINBURGH, UK

© 2020 by Alison Murray